Have you ever wondered if you hold more of a ‘hard-line’ if you sit on a hard seat?
Neither had I until I read something on a new area of research called embodied cognition.
Dr Thalma Lobel has researched extensively in the area of how what we do with our body impacts on how we think and behave. In her book, ‘Sensation: The New Science of Physical Intelligence‘, Lobel details studies that show that we perceive someone to be a warmer person if we are holding a hot drink in our hands, than if we are holding a chilled drink. Although the entire area is interesting, what is most pertinent for us as communicators, is the impact that language has on our audience.
When we communicate with language around texture, our brains process the information in a similar way to when we experience that sensation. What that means, is that tactile metaphors have a much bigger impact than we could have imagined. We engage the senses of our audience when we use those words. That’s much easier than handing a hot cup of coffee to everyone in our audience.
Are there ways you can add sensation and texture to your language in your next presentation?
For extra information on embodied cognition:
In the first five minutes of this video, Dr Lobel talks about metaphors.
This short article is a great overview (and might explain how magicians can influence us when guessing a number from one to ten); ‘Embodied cognition: thinking with your body’